Circle of Happiness Widens: Mad Over Donuts Rolls Out Expansion in Eastern India

Kolkata: After marking its entry into Eastern India with a successful launch at Acropolis Mall in Kolkata, Mad Over Donuts (MOD) is doubling down on its commitment to the region with the opening of its second outlet in Salt Lake. This marks a significant step forward in the brand’s aggressive expansion strategy, with plans to open 12-15 new outlets in the region over the next 12-15 months, many of which will follow a standalone format to bring the MOD experience closer to local communities.

Known for crafting handcrafted, 100% veg donuts and delightful treats, Mad Over Donuts is India’s most loved donut brand, offering a cheerful escape for anyone looking to celebrate life’s little joys. With stores designed as vibrant, welcoming spaces, MOD has become a go-to destination for meetups, study breaks, and joyful celebrations. MOD is rapidly growing its footprint beyond metros, tapping into vibrant, high-potential markets across the country.

The brand’s launch in Kolkata has been met with an enthusiastic response with fans queuing up for favorites like the bestselling Double Trouble and Chocolate Therapy donuts, and also enjoying MOD’s refreshing range of bubble teas.

“We see tremendous potential in Eastern India and are thrilled with the love we’ve received in Kolkata so far,” said Tarak Bhattacharya, Executive Director and CEO, Mad Over Donuts. “Our aim is to open 7-8 stores in the region over the next two years, which will help us create immersive brand experiences. The Salt Lake launch is a step forward in that direction and just the beginning of our journey here.”

With its warm orange interiors, colourful donut walls, cozy corners, and signature handcrafted treats, the Salt Lake store continues MOD’s mission of celebrating everyday moments. From spontaneous meetups to study breaks, promotions to post-exam treats – MOD offers the perfect excuse to celebrate anytime.

This expansion signals more to come, with new locations across Eastern India currently in the works, MOD is set to bring its 100% veg donuts, beverages, and cheerful experiences to many more fans in the region.

Visit the new MOD store in Salt Lake and be part of the growing circle of happiness!