Myntra to offer 2.5L selection in 24-48 hours to customers in Kolkata for the festive season
Kolkata: Ahead of the festive season, Myntra, one of India’s leading Fashion, Beauty and Lifestyle destinations, today highlighted trends and strong demand from West Bengal, particularly Kolkata. With 4 million+ styles across Fashion, Beauty and lifestyle from more than 10k brands, Myntra is reinforcing its commitment to offer the best of the value to the lifestyle shoppers of the region. With a strong and growing base of ~15 million users from Kolkata, Myntra is offering a compelling mix of value-driven and premium selections, a personalised discovery experience and enhanced delivery speed. The region, with a high base of mid and high-affluent customers, is gravitating towards core fashion categories, including Women’s Ethnic Wear, followed by Men’s Wear and Women’s Western Wear. Ahead of the festive season, to woo value-seeking customers across India, Myntra has added 5 lakh new styles for men, women and kids across categories.
18 years of being the platform of choice
Being at the forefront of fashion e-commerce, Myntra offers trusted and authentic products through direct partnerships with top global and local brands. Sourced straight from the brands, Myntra promises quality at great value in every purchase. Myntra’s user-friendly app enhances the shopping experience with an intuitive interface, personalised recommendations, and seamless navigation, making it easy to discover and shop the latest trends. Features like Vernacular Search help customers to discover products by typing in their native language. The feature supports nearly a dozen languages. The post-purchase experience offers a seamless returns and exchange process with an industry-pioneering feature, Open-Ended Exchange, which allows customers to exchange their products with not just a different size or color but an all-new product. Customers from 98% of serviceable pincodes across the country have access to the most sought-
after international brands as Myntra has built a compelling selection from 400+ most loved global names.
