Myntra Celebrates its 19th Birthday with Myntra Birthday Blast, bringing over six million styles
To commemorate its 19th birthday, Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, has announced Myntra Birthday Blast (MBB). The event will go live from February 28, with Myntra Insider customers getting early access 24 hours early, starting February 27. With irresistible offers, this edition brings together an expansive selection of over 6 million styles from 20,000+ international and made-in-India brands across fashion, beauty, and lifestyle categories.
Category trends & demand forecast
The categories expected to see traction in this edition include Men’s and Women’s Ethnic Wear, Beauty and Personal Care, and Watches and Wearables, driven by the wedding season demand and upcoming festivals such as Eid and Holi. Other categories expected to witness demand include Women’s and Men’s Western Wear, Men’s apparel, Sports wear, and Spring-Summer essentials as shoppers refresh their wardrobes for the new season. Additionally, momentum is anticipated across Travel Essentials, Footwear, Kids’ Wear, Accessories, and gifting-led categories, supported by increased social gatherings and travel during this period.
Several popular brands that are expected to witness heightened traction include H&M, Nike, MANGO, Levis, U.S. Polo Assn., Anouk, Libas, Skybags, CeraVe, Bath and Body Works, and M.A.C
Speaking on the third edition of Myntra Birthday Blast, Ritesh Mishra, Head of Category and Revenue, Myntra, said, “Myntra Birthday Blast continues to be a special event for us to celebrate our journey with millions of customers across the country. As Myntra celebrates 19 years, we are incredibly grateful for the love of our customers and the trust of thousands of brand partners, which have played a pivotal role in redefining the fashion landscape in the country. As we continue to set new benchmarks in the e-commerce paradigm, our focus remains on scaling excellence and setting the new standards for how the modern customer experiences fashion, beauty, and lifestyle shopping.”
Exciting new launches for MBB
This edition of the Myntra Birthday Blast brings an exciting wave of brand launches and fresh collections across fashion, beauty, and home. Shoppers can discover 30+ new fashion arrivals including Hasbro, Malabar Gold, Mivi, and Uriage, alongside emerging D2C and Rising Stars brands such as Rare Rabbit, Snitch, Nobero, Rain & Rainbow, and Chumbak. The Beauty and Personal Care category expands to its largest selection yet with 4,500+ brands, featuring global favorites like MAC, Victoria’s Secret, Bath & Body Works, LANEIGE, COSRX, Huda Beauty, and Pixi Beauty. Meanwhile, Myntra Luxe enhances the premium experience with coveted labels including Guess, Michael Kors, Armani Exchange, Paco Rabanne, and Estée Lauder.
